In today's digital world, everything is becoming easier and faster - thanks to technology. One big change is how we can now do many things online – from paying bills to learning new things and even seeing a doctor without leaving the comfort of our homes. These online services are called e-services, and they're making life better for people. In recent years, with the wide application of mobile internet, big data, artificial intelligence and other technologies, the ecommerce industry has been constantly innovating and developing, and new forms of business such as social e-commerce and live streaming e-commerce have emerged.